Opportunity Details

The client, a top 25 national Branding Company in Massachusetts, is seeking a Chief Marketing Officer (CMO) to lead their marketing team and drive profitable growth. The CMO will be responsible for developing and implementing a multi-channel content and sales strategy to enhance the customer experience and increase sales and profit. They will work closely with the Sales & E-Commerce departments to align strategies and oversee the day-to-day implementation of marketing collateral. The CMO will also be responsible for managing a team of marketing professionals, conducting market research, managing budgets, and optimizing marketing processes for efficiency.

The ideal candidate for this role will have at least 10 years of hands-on direct marketing experience, with experience in B2C and B2B markets. They should have a strong background in merchandising and multi-catalog title management, with experience in selling promotional products preferred. The CMO should have a solid understanding of market research and data analysis methods, as well as experience in developing efficient marketing strategies and business plans. Strong leadership, communication, and interpersonal skills are essential for this role, as well as proficiency in MS Office and business software.

Overall, the CMO will play a key role in driving new business development, managing marketing functions and operations, and ensuring the company's unique voice is projected in all marketing efforts. They will be responsible for overseeing the development and implementation of marketing strategies to support customer acquisition, retention, and loyalty, as well as conducting competitive analysis and optimizing marketing processes for optimal results. The CMO should be a hands-on leader with both creative and analytical capabilities, passionate about customer advocacy, and able to provide strategic leadership while also executing in the trenches.