Ana Fresno is a principal in Heidrick & Struggles’ Madrid office and a member of the global Consumerand Chief HumanResources Officers practices. She focuses on the consumer and retail sectors in Europe and Africa and search engagements for executive-level human resources positions across all sectors. Experience Ana joined Heidrick & Struggles as an associate in the Madrid office from one of the largest worldwide clinical research organizations, IQVIA where she was part of the international recruitment and talent team responsible for international roles across Europe and Africa. She supported multiple business units with highly specialized candidate requirements for senior-level roles including project directors, vice presidents, and medical directors. Ana has lived and worked in Europe and South Africa. Education Polytechnic University of Valencia,Business Administration Instituto de Empresa, Madrid, MBA Spanish Insights - Content in Spanish Ana is the co-author of Nuevas formas de cultura y liderazgo (PDF), an article discussing the principles of the Netflix culture known as “leadership by context, not by control.” Ana Fresno talks with Beatriz Rodríguez, Global HR Director at Rotork, about how Artificial Intelligence is transforming talent management. Together they explore the myths and realities of AI, its impact on efficiency and the personalization of the professional experience, and the importance of balancing technology and humanism in Human Resources.