Opportunity Details

The client is seeking a VP of Marketing for their private equity owned company in Virginia. The company operates in the information marketing business, catering to entrepreneurs and small business owners through a membership-based business model. The VP of Marketing will be responsible for driving top-line growth and expanding the business model by providing strategic direction on member acquisition, engagement, and retention across online and offline channels. The ideal candidate will have experience in information marketing, membership-based business models, direct response marketing, and marketing automation tools.

The VP of Marketing role requires a strategic and visionary thinker with strong leadership skills. The candidate should have a track record of building and mentoring teams, as well as a results-oriented mindset with experience in P&L management. They must be able to lead and influence cross-functional teams, possess strong analytical and problem-solving skills, and have excellent communication and presentation abilities. Qualifications for the position include a Bachelor's Degree (Master's Degree preferred) and 10 to 15 years of marketing experience, with expertise in digital strategy oversight and direct response marketing.

Overall, the VP of Marketing will play a crucial role in driving business growth and model expansion for the client's information marketing business. The successful candidate will need to be a strategic thinker, strong leader, and results-driven individual with a deep understanding of direct response marketing and marketing automation tools. This position requires someone with excellent communication skills, the ability to build and mentor teams, and a track record of success in overseeing digital strategy and marketing efforts.