Opportunity Details

The Vice President, External Affairs at the client is responsible for leading strategic communications, marketing, brand management, and public policy advocacy efforts. This newly established role involves building and mentoring a high-performing team to develop impactful strategies that enhance the client's visibility, influence, and engagement with members, stakeholders, and government officials. The Vice President will also lead public affairs and government affairs initiatives by engaging with key government stakeholders, advocating for policy initiatives aligned with the client's mission, and managing advocacy programs to advance policy goals.

In addition to public affairs and government affairs, the Vice President, External Affairs will also oversee communications and marketing efforts for the client. This includes serving as a spokesperson, coordinating media outreach, managing partnerships with media outlets, and developing corporate communications and marketing initiatives. The Vice President will guide brand management efforts to ensure consistency across all communication platforms and enhance the client's social media, web, and public relations presence. They will also lead the development and execution of a comprehensive marketing strategy that integrates digital, print, and multimedia channels to support the client's initiatives and boost member engagement.

Overall, the Vice President, External Affairs plays a crucial role in promoting the manufacturing industry and driving increased revenue and funding sources for the client through grants, programs, and partnerships aligned with the client's mission. By overseeing public affairs, government affairs, communications, and marketing efforts, the Vice President will work to elevate the client's profile, enhance member engagement, and advance policy goals to support the manufacturing workforce and accelerate the adoption of advanced technology.