Rupert founded Godliman in 2000, and is a Senior Partner. He spent his early career as Strategy Consultant and then Credit Analyst with the HSBC Group in Hong Kong and Korea, before joining HM Foreign & Commonwealth Office (Diplomatic Service) in 1992. He served in London and the Federal Republic of Yugoslavia as First Secretary Political. In 1998, he joined a leading European Executive Search firm as Consultant in their Financial Services division, covering Private Equity and Asset Management. Since 1999, he has focused exclusively on the Asset Management sector, with particular focus on the Fixed Income sector, Institutional Sales & Client Servicing, and Senior Management positions. He graduated in 1988, with an MA (Hons) in Logic & Metaphysics from St. Andrews University.