Opportunity Details
The client is seeking a Director of Analytics & Insights to lead the strategic development of its measurement and insights capability. This role focuses on defining how performance is measured, interpreted, and communicated across various client engagements, particularly in the domains of ecommerce, digital advertising effectiveness, and overall brand growth. The environment is collaborative, entrepreneurial, and data-driven, emphasizing the translation of complexity into clear business value. The Director will work to create a strong vision for analytics and reporting to enhance insight generation and build scalable frameworks that enable translating data into strategic actions.
The successful candidate will ideally have substantial experience in ecommerce analytics, digital advertising measurement, and commercial insight generation. A deep understanding of marketplace ecosystems, especially related to Amazon advertising, Amazon Marketing Cloud, and omnichannel measurement, is essential. The individual should be adept in both technical and executive settings, engaging with analysts, data partners, and technical teams while presenting actionable conclusions to senior leadership. Attributes such as strategic thinking, intellectual curiosity, sound judgment, and structural approach to evolving business functions are highly valued.
The responsibilities of the role include defining and advancing the analytics and insights vision for the client, establishing measurement frameworks, and leading an analytics team. The director will develop standards for reporting and dashboards, ensuring that data is effectively translated into commercial recommendations. They will also serve as a subject matter expert on advanced ecommerce measurement, partner with technology teams to enhance data infrastructure and reporting efficiency, and ensure analytical outputs remain relevant and decision-oriented. Requirements for the role include significant experience in analytics leadership, expertise in digital advertising measurement, and proficiency with tools such as SQL, Tableau, or Looker.